Seiko - Advan - No reserve price - 7019-7150 - Men - 1972

Offered in this auction by Second Vintage Embodying the bold, experimental design language of 1970s Japanese horology, the Seiko Advan series stands as a testament to an era of unbridled creativity. Designed with a youthful, avant-garde demographic in mind, the Advan line pushed boundaries with unconventional case shapes, vibrant dials, and dramatic faceted crystals. This specific reference 7019-7150 perfectly captures that flamboyant spirit, combining a futuristic shield-style case with a striking two-tone dial and the signature Advan sun logo, making it a highly compelling piece for collectors of distinctive vintage Seiko. Brand: Seiko Model: Advan Reference Number: 7019-7150 Serial Number: 232744 Movement: Automatic Caliber 7019A Dial: Striking two-tone champagne and black dial with sunburst texture, applied faceted indices, and signature orange sun logo, presenting in excellent, clean condition. Case Size: 37 mm (excluding the crown) Case Material: Stainless Steel Production Year: 1972 Condition: Good vintage condition with honest wear and a remarkably well-preserved dial. Dial and Hands The dial of this Advan is a captivating exercise in 1970s graphic design. It features a brilliant champagne-gold central section finished with a distinct radial sunburst texture that plays beautifully with the light. This luminous center is dramatically framed by a thick, segmented black chapter ring, creating a striking visual contrast. The furniture is highly dimensional, utilizing tall, applied silver-tone faceted indices that are doubled at the twelve, six, and nine o'clock positions to anchor the design. The applied Seiko logo sits proudly beneath twelve o'clock, while the lower half is defined by the vibrant printed orange Advan "Sun" emblem and stylized typography. A framed day-date aperture rests at three o'clock. The handset consists of polished baton hour and minute hands featuring a central white stripe, complemented by a starkly contrasting white needle seconds hand. Upon close inspection, the dial remains exceptionally well-preserved, showing no significant moisture damage, spotting, or print loss, maintaining its original vibrancy and crispness. Case and Crystal The stainless steel case boasts a futuristic, shield-like geometry characterized by hooded lugs that seamlessly integrate into the mid-case. The design utilizes alternating finishes, with radial brushing on the upper lug surfaces contrasting against the polished, sweeping case flanks and the polished bezel ring securing the crystal. The recessed crown at four o'clock maintains the unbroken, sleek profile of the case. A defining feature of the Advan line, the watch is fitted with a dramatic, multi-faceted mineral crystal. The geometric cuts across the crystal's surface interact dynamically with the dial below, creating unique optical effects. The case exhibits honest signs of vintage wear, including surface scratches and minor handling marks consistent with its age, with the edges showing slight softening but retaining their fundamental architectural shape. The faceted crystal shows some minor edge wear and faint surface marks visible under magnification, but remains visually striking and structurally intact. Movement Powering this timepiece is the Seiko automatic Caliber 7019A, a robust and reliable workhorse movement from the era. The 21-jewel mechanism features a quickset day and date function. Visual inspection of the movement reveals clean plates and a rotor stamped with the caliber designation and jewel count. Timegrapher results reflect current performance; the movement is running and operational, recording a deviation of +60 to +65 seconds per day. Strap The watch is presented on a period-correct, dark brown genuine leather strap featuring contrasting white top-stitching and a stainless steel pin buckle. The strap shows heavy signs of use, with noticeable cracking and wear to the surface finish, adding a rugged, lived-in character to the overall presentation. Condition The watch is presented in good vintage condition. The case displays an honest patina of use with normal surface scratches and minor dings expected from a timepiece of this vintage, yet it avoids any severe structural damage. The standout feature is the dial, which has been preserved in excellent condition, remaining vibrant and free from significant degradation or spotting. The faceted crystal, while showing minor edge wear, still delivers its intended dramatic effect. Overall, it is a highly attractive and characterful example of a 1970s Seiko design icon. Dimensions The case measures 37 mm in diameter, excluding the recessed crown. Remarks The Seiko Advan series represents a brief but spectacular moment in Japanese watch design, where conventional rules were set aside in favor of bold expression. Finding examples with dials as pristine and vibrant as this one is becoming increasingly uncommon. The combination of the aggressive case shape, the geometric faceted crystal, and the high-contrast dial makes this a fantastic acquisition for anyone looking to add a true conversation piece to their vintage collection. History Introduced in the early 1970s, the Advan sub-brand was Seiko’s direct appeal to the youth market of Japan. During a time of rapid economic growth and cultural shift, younger consumers were looking for products that reflected their individuality and modern sensibilities. The Advan line answered this call with a radical departure from Seiko's traditional, conservative designs. Characterized by asymmetric cases, wildly colorful dials, and their signature faceted crystals, the Advan watches were unapologetically flamboyant. Produced for only a few short years before the quartz crisis fully took hold, the Advan series remains a fascinating time capsule of 1970s design optimism and a highly collectible niche within Seiko's expansive history. / Second Vintage SKU: SEI-SAX-0014