Longines - Flagship - No reserve price - 8473 - Men - 1974

Presented for auction by Second Vintage This is a truly exceptional example of 1970s design elegance from Longines, showcasing the brand's ability to adapt its prestigious Flagship line to the bold aesthetic of the era. With its distinct "TV-screen" cushion case and exquisite vertical brushed dial, this timepiece offers a sophisticated alternative to traditional round dress watches. Recently serviced and performing with remarkable accuracy, this Longines Flagship represents a blend of horological history and reliable mechanical performance, making it a perfect choice for the discerning collector looking for a watch that stands out on the wrist. Brand: Longines Model: Flagship Reference Number: 8473 Serial Number: 52063195 Movement: Automatic Caliber 6651 Dial: Silver vertical brushed finish Case Size: 30 mm (excluding the crown) Case Material: Stainless Steel Production Year: 1974 Condition: Stunning vintage condition, featuring a pristine dial and a sharp case, further supported by excellent timegrapher results indicating a healthy and precise movement. Dial and Hands The silver dial is the highlight of this timepiece, featuring a sophisticated vertical satin-brushed finish that catches the light beautifully. It is adorned with applied baton hour markers featuring black inlays, which match the slender baton hands for excellent legibility. The classic "Flagship" script is crisp and elegant, accompanied by the signature three stars and the applied Longines winged hourglass logo. A framed date window is positioned at the three o'clock mark. The dial remains in exceptional condition, showing virtually no signs of aging. Case and Crystal The stainless steel case features a cushion or "TV-screen" shape that was iconic to the 1970s, offering a distinctive presence that wears comfortably on the wrist. The case lines remain sharp and well-defined, preserving the original geometry of the design. The surface shows only very minor handling marks consistent with careful storage. The original signed Longines crown is present and fits flush against the case. The caseback is clean and clearly stamped with the case serial number, while the inner caseback bears the correct reference numbers. Movement Powering the watch is the high-grade Longines automatic Caliber 6651, a 25-jewel movement known for its durability and precision. The movement presents beautifully with clean surfaces and ruby bearings. It has been serviced and is currently running within vintage tolerances, with timegrapher results showing an impressive +4 to +6 seconds per day and strong amplitude, indicating reliable vintage performance for daily wear. Strap The watch is fitted with a classic brown leather strap that complements the silver tones of the dial and case. The strap is in excellent condition, soft and pliable, ready for immediate wear. Condition This timepiece is in stunning vintage condition. The dial is flawless to the naked eye, retaining its original factory finish without spotting or patina. The stainless steel case is well-preserved with no significant dents or deep scratches. The movement is clean, serviced, and functioning with high accuracy. Dimensions The case measures 30 mm in diameter excluding the crown. Due to the square cushion shape, the watch commands a wrist presence comparable to slightly larger round timepieces, offering a classic dress watch profile. Remarks The Longines Flagship has always represented the pinnacle of the brand's classic dress watch offerings. This specific reference captures the transition into 1970s styling while maintaining the slim profile and elegance the model is known for. With its serviced movement and near-pristine visual condition, it is a collector-grade example that is ready to be worn and enjoyed. History Since its introduction in 1957, the Flagship collection has been one of Longines' most enduring and respected lines, often featuring the brand's highest-quality automatic movements. By the 1970s, Longines began experimenting with case shapes to match the evolving fashion trends, resulting in unique cushion-cased models like this one. This specific piece, produced in 1974, stands as a testament to the era when Longines was a dominant force in Swiss luxury watchmaking, producing in-house calibers of exceptional quality. / Second Vintage SKU: LON-LFX-0007