Presented for auction by Second Vintage
This Seiko Sportsmatic Deluxe stands as a brilliant testament to Japan’s golden era of mid-century watchmaking, perfectly blending everyday practicality with elevated dress watch aesthetics. Introduced to offer reliable automatic winding to the modern professional, the Sportsmatic line became famous for its recessed crown design—a proud statement that hand-winding was no longer necessary. This particular Deluxe variant elevates the experience with sophisticated dial finishing and an added quickset date pusher, offering a highly collectible and visually striking vintage timepiece.
Brand: Seiko
Model: Sportsmatic Deluxe
Serial Number: 4N01510
Movement: Automatic Caliber 7606A, 23 Jewels
Dial: Silver sunburst dial with applied gold-tone faceted indices, exceptionally clean and well-preserved with crisp printing.
Case Size: 37 mm (excluding the crown)
Case Material: Gold Plated with Stainless Steel Caseback
Production Year: 1964
Condition: Excellent vintage condition, showcasing a pristine dial alongside honest, age-appropriate case wear.
Dial and Hands
The dial of this Sportsmatic Deluxe is a masterclass in mid-century Japanese design, featuring a radiant silver sunburst finish that catches the light beautifully. It is adorned with applied gold-tone faceted baton indices that provide excellent depth and contrast. The dial furniture includes an applied Seiko logo and the signature "5" shield, both executed with precision. The typography is remarkably crisp, featuring elegant script for "Sportsmatic" and "Deluxe," alongside block text proudly declaring "WATER 30 PROOF" and "DIASHOCK 23 JEWELS." A framed day-date window sits cleanly at the three o'clock position. Condition-wise, the dial is exceptionally well-preserved, remaining entirely free of significant spotting, moisture damage, or discoloration. The gold-tone dauphine hands are sharp and correctly proportioned, exhibiting only the faintest, age-appropriate surface micro-oxidation under high magnification, which adds authentic vintage character to an otherwise immaculate presentation.
Case and Crystal
The 37mm gold-plated case features a classic 1960s profile with elegantly sweeping lugs and a smooth, thin bezel that maximizes the dial's visual real estate. A defining characteristic of the Sportsmatic line is the recessed crown positioned at four o'clock, designed to sit flush with the case to emphasize the automatic winding mechanism, paired here with a dedicated quickset date pusher at three o'clock. The case remains in good vintage condition, presenting honest signs of wear consistent with its age. Careful inspection reveals surface scratches and areas where the gold plating has worn thin, particularly along the lug edges and case flanks, exposing the base metal beneath. The stainless steel snap-on caseback displays moderate surface scratching but clearly retains its factory engravings and serial number. The watch is fitted with a domed acrylic crystal that remains clear and largely free of distracting marks, offering an unobstructed view of the stunning dial beneath.
Movement
Powering this timepiece is the Seiko Caliber 7606A, a robust 23-jewel automatic movement. Visual inspection of the movement reveals a clean and well-maintained architecture, highlighted by the distinctive red "SEIKO SPORTSMATIC 23 JEWELS" typography proudly displayed across the winding rotor. The movement components show no visible signs of moisture intrusion or neglect, retaining a bright and functional appearance. Performing well within expected vintage tolerances; running strong and steady. The timegrapher results indicate an accuracy of +30 to +35 seconds per day.
Strap
The watch is paired with a period-correct brown leather strap featuring contrasting yellow-gold stitching that perfectly complements the warm tones of the gold-plated case and dial furniture. The strap is secured with a gold-tone pin buckle and appears to be in excellent, unworn condition, providing a comfortable and highly attractive mounting for the watch.
Condition
This Seiko is presented in excellent vintage condition overall. Its strongest attribute is undeniably the silver sunburst dial, which has survived the decades in near-flawless preservation, maintaining all of its factory crispness and luster. The gold-plated case shows expected, honest wear, including visible plating loss on the higher-friction edges and lugs, which is entirely typical for Seiko's gold-plated models of this era. The movement is clean and fully operational, making this a highly wearable and visually arresting vintage piece.
Dimensions
The case measures a contemporary and highly wearable 37 mm in diameter, excluding the crown. This dimension provides substantial wrist presence while maintaining the elegant, understated proportions expected of a classic 1960s dress watch.
Remarks
The Seiko Sportsmatic Deluxe represents incredible value and undeniable charm within the vintage watch collecting sphere. Finding a mid-century gold-tone piece with a dial in such spectacular condition is becoming increasingly difficult. This watch offers the perfect blend of historical significance, mechanical reliability, and timeless mid-century elegance, making it a versatile addition to any serious collection.
History
Introduced in the early 1960s, the Seiko Sportsmatic line was revolutionary in its mission to make reliable, high-quality automatic watches accessible to the everyday consumer. The decision to recess the crown at the four o'clock position was a deliberate design choice by Seiko, intended to signal to the wearer that daily hand-winding was a thing of the past. The "Deluxe" designation was introduced to offer a more premium experience, featuring higher jewel counts, more refined dial finishing, and added complications such as the dedicated date quickset pusher. These models stand as a proud representation of Seiko's rapid technological advancement and design mastery during the 1960s.
/ Second Vintage
SKU: SEI-SDJ-0009













1 / 13
Seiko - Sportsmatic Deluxe - No reserve price - 4N01510 - Men - 1964
Seiko • 1964
Sold for
€190
Sold on Jun 28, 2026
25 bids90 watching
About This Watch
Discover More Exceptional Timepieces
Explore Current AuctionsThis one found a home.
Get notified when similar pieces drop.










