Longines - 13934 - No reserve price - 7757-3 - Men - 1960-1969

Presented for auction by Second Vintage This striking mid-century Longines exemplifies the architectural elegance of 1960s dress watch design. Moving away from traditional round cases, this distinctive square timepiece offers a commanding wrist presence through its broad, flat bezel and sharp, geometric lines. Powered by the robust in-house Caliber 428, it represents an era when Longines was producing some of the most refined and reliable manual-wind movements in the Swiss watch industry. With its minimalist dial and exceptional preservation, this watch appeals directly to collectors seeking a sophisticated, vintage statement piece that seamlessly bridges classic dress aesthetics with mid-century modernism. Brand: Longines Reference Number: 7757 3 Serial Number: 14210319 Movement: Manual wind, Caliber 428, 17 Jewels Dial: Silvered dial with printed black indices and applied logo, showing excellent preservation with faint, age-consistent minor spotting. Case Size: 29 mm (excluding the crown) Case Material: Stainless Steel Production Year: Late 1960s Condition: Excellent vintage condition with sharp case lines and a remarkably clean dial. Movement has been adjusted and performs strongly, as shown in the timegrapher result. Dial and Hands The watch features a beautiful silvered dial with a very subtle vertical brushing that catches the light elegantly. The typography utilizes a crisp, serif "LONGINES" print positioned just above a meticulously applied, faceted winged hourglass logo. Time is indicated by stark, black printed hour markers, featuring bold rectangular batons at the quarter hours and thin, minimalist lines for the remaining hours, perfectly complemented by a pair of slender black stick hands. The "SWISS MADE" designation is cleanly printed at the bottom edge. Upon close inspection, the dial remains in exceptionally well-preserved condition, presenting incredibly cleanly with only faint, microscopic spotting visible under high magnification, primarily near the nine o'clock marker and the outer edges. This honest, age-consistent patina does not detract from the dial's crisp and highly legible presentation. Case and Crystal The 29 mm stainless steel square case wears with impressive presence due to its geometric proportions. The design is defined by a broad, flat bezel adorned with a pronounced vertical brushed finish, which transitions sharply to high-polish case flanks and angular lugs. The case lines remain incredibly crisp, suggesting minimal polishing over its lifetime, with only honest, light surface scratches consistent with careful vintage wear. The watch retains its original, well-defined crown, prominently signed with the Longines name and the winged hourglass emblem. A flat crystal sits flush within the bezel, offering a clear, distortion-free view of the dial. The snap-on caseback features a matching vertical brushed exterior, while the interior is decorated with factory perlage and correctly stamped with the reference number 7757 3. Movement Housed within is the Longines Caliber 428, a beautifully finished manual-wind movement featuring 17 jewels. The bridges are clean and clearly stamped with "LONGINES SWISS", "17 JEWELS", and the caliber number "428" within a rectangular cartouche. The movement serial number 14210319 is also prominently engraved, correctly dating the watch to the late 1960s. The mechanical architecture remains visually bright and well-preserved. Exhibiting remarkable accuracy and consistency, performing brilliantly for a vintage timepiece. The timegrapher records a deviation of +4 to +5 seconds per day with strong amplitude. Strap The watch is fitted with a handsome black leather strap featuring an alligator-style grain and contrasting orange-brown perimeter stitching. The strap perfectly complements the stark, monochromatic aesthetic of the dial and case. Condition This Longines is presented in excellent vintage condition. The stainless steel case retains its sharp architectural edges and distinct factory brushed and polished finishes, showing only standard, light handling marks appropriate for its age. The dial is exceptionally well-preserved, free from heavy staining or moisture damage, showing only the lightest hints of honest vintage aging under close scrutiny. The hands and applied furniture are crisp, and the movement is remarkably clean and running with outstanding precision. Dimensions Case Size: 29 mm (excluding the crown) Remarks Square and rectangular vintage watches offer a distinct charm that stands out in a collection of traditional round cases. This Longines reference 7757 3 is a superb example of mid-century design, offering a substantial feel on the wrist thanks to its wide bezel, while maintaining the refined elegance expected from a premier Swiss maison. History During the mid-20th century, Longines was celebrated as one of the most prestigious watchmakers in the world, renowned for their precision chronometry and elegant dress watch designs. The 1960s saw the brand experimenting with bold, geometric case shapes that reflected the architectural trends of the era. Watches like this square reference 7757 were born from this period of creative confidence, utilizing high-quality, in-house manual wind calibers to ensure that their striking external designs were matched by enduring mechanical excellence. Today, these shaped Longines dress watches are highly sought after by collectors who appreciate their unique aesthetic footprint and historical pedigree. / Second Vintage SKU: LON-LXX-0003